牛！一双绣花鞋年销百万走向世界

Changsha Wuxiu Yuan Clothing, founded by Chen Liqun and Chen Shuangfeng, a post-80s couple from Ningxiang, has transformed traditional tiger-head shoes and embroidered shoes into national fashion hits over the past decade. Its annual sales exceeded 1 million pairs last year.

宁乡“80后”夫妻陈立群、陈双丰创办的长沙舞绣缘服饰，十年间将传统虎头鞋、绣花鞋打造成国潮爆款，去年销量破百万双。

Integrating Xiang embroidery (a national intangible cultural heritage) with modern design, the brand has launched co-branded products with the Palace Museum and exhibited at the UN Headquarters. It has expanded its market through domestic and international livestreaming, and developed a "rural embroidery workshop" model that has created more than 1,000 jobs. In the first quarter of this year, sales reached over 300,000 pairs. The company is now expanding into overseas markets and new sectors, bringing traditional handicrafts to the world.

该品牌融合非遗湘绣与现代设计，推出故宫联名款并亮相联合国总部，借助海内外直播拓展市场，采用“乡村绣坊”模式带动千人就业，今年一季度销量超30万双，正布局海外市场与新赛道，让传统手工艺走向全球。