“伞二代” 周乐：巧用互联网，让湘潭石鼓油纸伞火出圈

谁说年轻人不爱老手艺？26岁的长沙学院毕业生周乐，出身于湘潭制伞世家，父亲周汉宇是湖南省非物质文化遗产代表性项目——石鼓油纸（布）伞制作技艺的第五代传承人。从小他就跟着父亲，从最简单的工序开始学习制伞。一把古法制作的油纸伞要经过82道工序，几乎全手工，做一把成伞需要5天以上。不断地重复让他对油纸伞的制作手艺熟记于心。

Who says young people have no love for traditional handicrafts? Zhou Le, a 26-year-old graduate of Changsha University, hails from a family in Xiangtan with a long history of umbrella-making. His father, Zhou Hanyu, is the fifth-generation inheritor of the Shigu Oil-paper (Cloth) Umbrella Making Technique, which is a representative intangible cultural heritage item in Hunan Province. From a young age, Zhou Le has been learning the art of umbrella-making from his father, beginning with the most basic processes. An oil-paper umbrella crafted using the traditional method entails 82 procedures, nearly all of which are completed by hand, and it takes at least five days to produce a single finished umbrella. The continuous repetition has ingrained the umbrella-making skills deeply in his memory.

2018年，才上大二的周乐与伙伴组建了一支9人的电商团队，在网上卖起了油纸伞，并取得了不错的销售成绩。依托开福区长沙学院创新创业基地，周乐创立晨梁电商工作室。大学毕业后，周乐带着同学主动担负起家乡油纸伞研发与市场营销重任。作为石鼓油纸伞的第六代传承人，周乐认为，自己成了不同于父亲的新一代“匠人”，运用新平台新技术，让更多人知道并喜欢石鼓油纸伞。

In 2018, when Zhou Le was only in his sophomore year, he teamed up with his partners to form a nine-member e-commerce team and began selling oil-paper umbrellas online, achieving remarkable sales figures. Leveraging the Innovation and Entrepreneurship Base of Changsha University in Kaifu District, Zhou Le established the Chenliang E-commerce Studio. After graduating from university, Zhou Le and his classmates took the initiative to take on the crucial task of the research, development, and marketing of the oil-paper umbrellas from his hometown. As the sixth-generation inheritor of the Shigu Oil-paper Umbrella, Zhou Le regards himself as a new-generation "craftsman" distinct from his father. By harnessing new platforms and advanced technologies, he aims to make the Shigu Oil-paper Umbrella more widely known and favored.

在长沙开福区政府和所在高校帮助下，周乐的互联网创业之旅风生水起，将湘潭石鼓油纸伞老手艺变成了年轻人追捧的爆款，线上平台日均销售量500单，企业年产值达1000万元。

With the support of the government of Kaifu District in Changsha and his alma mater, Zhou Le's online entrepreneurial venture has been booming. He has transformed the traditional Shigu oil-paper umbrella-making craft in Xiangtan into a trendy product highly sought after by young people. The average daily sales volume on online platforms reaches 500 orders, and the annual output value of the enterprise hits 10 million yuan.