不靠海的长沙如何“卖全球”？一场跨交会背后的跨境电商崛起

At the 2026 Hunan Cross-Border E-Commerce Fair held September 4–6, the city of Changsha — a landlocked metropolis in central China — took center stage with a compelling story: how an inland city built a cross-border e-commerce ecosystem worth over $3.8 billion in annual transactions. 

在9月4日至6日举办的2026湖南（长沙）跨境电商交易会上，不靠海的内陆城市长沙，展示了它如何成为跨境电商高地的故事。

Local giants like Anker Innovations (consumer electronics, $166B H1 revenue) and Maimai Technology (outdoor footwear brand NORTIV 8, which topped TikTok Shop US shoe rankings with 1,200%+ growth) showcased their global reach alongside Sinocare (glucose monitors in 187 countries) and S’YOUNG (premium beauty).

本土龙头企业安克创新（消费电子，上半年营收166亿元）、美迈科技（户外鞋履品牌NORTIV 8登顶美国TikTok Shop鞋类增长榜首，增速超1200%）与三诺生物（血糖仪覆盖187国）、水羊股份（高端美妆）等集体亮相。

Global platforms deepened ties: Amazon Global Selling announced its first Central China cross-border service hub for 2027, while Walmart Global E-commerce already runs a local office serving Changsha-born brands like SexyTea and Maimai. The message: you don’t need a coastline to sell to the world.

全球平台持续加码：亚马逊全球开店宣布2027年在长沙落地华中首个跨境服务空间；沃尔玛全球电商已在长沙设办公室，服务茶颜悦色、美迈等本地品牌。2025年长沙跨境电商交易额超38亿美元——不靠海，照样卖全球。