烟花国际传播联盟成立 浏阳烟花“抱团出海”

How can the Liuyang fireworks brand go further and soar higher? How can we leverage new media to effectively tell the story of fireworks and drive higher-quality industry development? On April 14, the International Fireworks Communication Alliance was established, marking a new phase of more systematic, professional, and efficient international communication for Liuyang fireworks industry and injecting new momentum into the global promotion of this traditional characteristic industry.

如何让浏阳烟花品牌走得更远、飞得更高？如何依托新媒体讲好烟花故事、赋能产业更高质量发展？4月14日，烟花国际传播联盟成立，标志着浏阳烟花产业国际传播迈入更系统、更专业、更高效的全新阶段，为这一传统特色产业注入全球化传播新动能。

The International Fireworks Communication Alliance is composed of government departments, fireworks and firecrackers association, as well as enterprises, self-media, and cross-border e-commerce platforms.

烟花国际传播联盟由政府部门、烟花爆竹总会以及企业、自媒体、跨境电商等共同组成。

The alliance will build a new media communication matrix comprising "official media, self-media, and social media platforms," integrating resources from multiple sources. This aims to help Liuyang fireworks industry transition from operating in isolation to collectively expanding into international markets as a unified alliance.

据介绍，联盟成立后将构建“官媒+自媒体+社交平台”的新媒体传播矩阵，整合多方资源，推动浏阳烟花从产业的“单打独斗”走向联盟的“抱团出海”。